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A recent study by The CMO Club revealed that more than 50% of CMOs are not using an omnichannel marketing strategy while 29% plan to do so over the next year. Based on these numbers, people apparently haven’t effectively utilized omnichannel marketing strategy. Read More

Is it possible that your shiny digital content plan drives minimal results? You probably won’t be surprised that 61% of B2B marketers mention generating high-quality leads as their biggest digital marketing challenge. For your content strategy to be effective, it must be propelled by purpose. Read More

The opinions for Facebook’s autoplay feature are divided: some users love the ability to see content with much faster loading time and without clicking any buttons, while others are looking for a way to disable the option. Read More

One of the most neglected aspects of B2B content marketing is optimizing the existing content on the corporate blog. After waiting a few days to see how it works, articles can be updated for all kind of purposes. One purpose is to increase conversion from the article. Read More

There’s a lot to consider as you attempt to establish a presence on social media. But you just cannot ignore it, because social media is here to stay. If you are not effectively using social media to capture your audience and not getting noticed, then you need to establish a posting strategy. Read More

Interactive marketing is a strategy that is truly the next level of content strategies. Those companies that can afford to do it often, to do it well, and to saturate social media and their landing pages with these experiences will clearly have the advantage. Read More

This is a detailed account of how dapulse grew the blog’s conversion by 750% in just three months, through content alone. In this post — part one out of three — dapulse shares the amazing results the blog was able to achieve through content. Along with the exact methods, tools and tests. Read More

After 50 years as CEO of his fashion empire, Ralph Lauren stepped down last week. What makes a healthy visionary, who built a household name from scratch, quit? And how will you know it’s time for you to quit as CEO? Read More

PPC marketing isn’t solely about search engine ads anymore. With technological advancements comes the need to alter and enhance advertising strategies. You must be willing to adapt and do what’s necessary to gain cost-effective click-throughs on all the various platforms. Read More

When you are running a blog, it is easy to get caught up in creating new content. It might even make you forget all about the articles that you have written before. Yet, even if you only write one article a week for your blog, and one a week as a guest post on another blog, you will have a portfoli Read More