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One of the most important and unique things about emotional conversion optimization is the possibility of increasing revenue right from the first step of your funnel before starting to optimize the checkout process. Read More

Ignoring mobile is no longer an option if you’re communicating with customers and prospects via email, the communication method preferred by 70% of consumers. Read More

Pay per Click campaigns, using PPC landing pages, are a major traffic source for many websites. It doesn’t matter if you’re using Google Adwords, Facebook Ads, or even sponsored Tweets. Your marketing budget will have a significant chunk set aside for advertising campaigns. Read More

Reports of the death of email are wildly exaggerated. Seventy-five percent of adults – across all age groups except 65+ – prefer companies communicate with them through email. With various studies showing 4000% ROI on email marketing, companies should love email back. Read More

As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world. Read More

Writing an article that is of a high quality requires more than just structuring an outline and entertaining the reader. It is in many ways a creative art based on the use of online marketing tools that help us gather and organize the information to be contained in the article. Read More

B2B organizations have long thought it difficult to create and measure B2B marketing campaigns on social media networks. In fact, many B2B companies don’t believe that this kind of marketing is significant and don’t understand how it could be applicable to their business goals. Read More

Squeeze pages aren’t quite the same as landing pages, although there is a certain similarity. Both are intended to have just one clear call to action. Both have marketing texts that make sure that people who reach them know where they’ve landed and what the service is. Read More

The new "Ultimate List" of Ultimate Marketing Lists features six groups of marketing resources that cover the major components of what you need to know to build a foundation of online marketing knowledge and create solutions for marketing problems. Read More

A good landing page takes its readers on a journey. Long or short, its elements must combine to bring each visitor to the same final destination – a conversion. How the landing page is formatted either eases their way or throws up roadblocks. Read More