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10 Things to Do Before You Start Your Start-Up: Is your great idea really good enough? Find out before you found a company Read More

After learning how to market themselves through tweets and status updates, some small companies are taking the next step: selling directly to consumers via social-networking sites. Read More

If you do not live in Australia you may not have seen the news that a 16 year old girl named Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the whole journey Read More

Despite all the criticism that Mark Zuckerberg has taken for his actions in the past, there is one thing that nobody can contest: Zuckerberg is an extremely shrewd business person. He often thinks in terms of decades, not days, weeks, or months, and has built the only site that has ever had the cha .. Read More

The problem with project thinking is it leads you into the trap of continually needing new customers to have a healthy business. It can also mean that you get swamped with work for a time and then nothing, so you need to attract more customers. Sure there will be times when customers just want you do a one off project. However if you change the way you think about your services and how you offer them you could be surprised at the additional solutions you can actually offer your customers Read More

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business -- but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business Read More

Referral programs, when executed well, deliver huge value for young companies.While such programs have been used for decades by not-for-profit organizations like PBS, similar customer referral programs have also become increasingly popular with companies in a wide range of industries, from financial services and automobiles to newspapers and hotels Read More

Hard-won wisdom from 11 aspiring entrepreneurs. Pay heed.Of all the tools it takes to build growing companies, a big, fat ego nearly tops the list Read More

Is your business surviving the bad economy? Learn more about your small business and the economy and how you can survive a weak economy Read More

Don't just track web analytics - report on the data in a way that is meaningful to stakeholders and provides insight for success at the strategy table Read More