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For my purposes as an insurance agent and content marketer Social Capital is the intangible currency of the Internet. And because social capital is intangible it is especially hard to place a ROI (or return on investment) that is acceptable to most corporate stiffs. Read More

But if done correctly, with diligence and dedication, an online social media presence can build the trust and respect necessary to establish a quality agent / client bond. I promise. Read More

Having published work can take you from a blogger with good content to an Authority in your industry. Read More

The value of guest blog posts go both ways. In addition to finding new communities to showcase your talent and expertise, you should be introducing the talents and expertise of other great bloggers to your readers Read More

It’s pretty simple really. My greatest hope upon hope is that you NEVER realize the true value of your insurance. Read More

For those of you familiar with online marketing, some of these names will be household, the standard bearers of the industry, for those of you not familiar these cats will blow your mind. Read More

The short video below contains risk management tips and advice on properly protecting your home against claims resulting from clogged gutters and ice dams. Read More

I want a “Love” button instead of a “Like” button because the emotional response to overcoming the decision barriers to click a “Love” button are much stronger than that of a “Like” button. Read More

You are conditioned to believe after years of being brainwashed by marketers that the defining characteristic that makes one policy “Better” than another is Price. Read More

Delete… Delete is liberating. I wrote 25,000 words over the course of 5 weeks and then just like that chopped over 30% right off the top. Delete is a fresh start. And though I’ve set myself back a couple weeks in time to market I feel the Value a reader will derive from my book’s content has inc Read More