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It is clear that President Barack Obama won reelection in the 2012 race for U.S. President because he was able to secure votes from a more diverse demographic of voters than his competitor Mitt Romney.

How small businesses can learn from micro-targeting techniques used by the Obama campaign to Read More

Email and social media cannot be your only marketing campaign strategies. In this digital world, sometimes investing in an old school direct mail campaign is your best choice to cut through the digital clutter.

Here are some strategies to help make direct mail marketing campaigns a more cost-eff Read More

Like it or not (yes, pun intended) Promoted Posts are likely here to stay on Facebook... so small businesses need to learn how to use them if they want a successful brand presence on Facebook.

Why paying for Facebook Promoted Posts on brand pages is both a good and bad feature for small business Read More

Sharing coupons via email and social media can boost fan and customer base.

Learn how VerticalResponse and Constant Contact email marketing services can help you create coupon deals and offers for customers and prospects via email or sharing on social media sites like Facebook and Twitter. Read More

Are your website photos pin-friendly?

Design your website content with photos sizes that are large enough for Pinterest to encourage more image pins and website traffic. Get tips for Pinterest friendly images & photos!
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The manner in which a company provides online customer support often determines whether potential clients say “yes” and whether regulars return.

Here are ways to use technology strategies like email, live chat and website forums to make customers happy and keep them coming back.
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Securing a generic top-level domain name for your website with new URL extensions can help identify your business by industry type, location and more --

Now, small business web hosting sites are going to have a slew of names to buy up just to keep squatters away. Read More

Multi-purpose tools – or “dual-purpose” services - can be a great investment because they can deliver more than one service or function for your small business.

From productivity tools that save you time and money by helping you multi-task, to marketing tools that accomplish several goals and o Read More

Customer testimonials are FREE advertising for your business. Get more of them... and use them to help you sell!

How to leverage loyal customers into your best advocates to help market your business and influence purchases from new customers... Read More

Create a user-friendly mobile web page with design techniques that incorporates ease of navigation, featured content and desired call to actions for your target audience --

Your goal - make it easier for mobile visitors to search, locate, shop, contact or connect with your business.

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