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If you're considering becoming an entrepreneur, don't forget all the benefits that go along with it. Read More

Online marketing comprises many factors, strategies, and tactics, but all of them share a common end goal: to get more people to buy your products or services. To get there, you have to step past the competition, increase the traffic to your site, and build better relationships with your customers. Read More

SEO strategies can get stale, just like a content strategy. The landscape of SEO is always changing with Google algorithm updates and search changes, and consumer trends are always changing with new technologies and new generations, so it only makes sense that your SEO strategy could fall behind if Read More

Social media has great potential for businesses looking to increase their reach, traffic and leads, if used correctly. Read More

It’s already a part of our lexicon, and at that point it’s hard to do anything about market dominance: when you search for something online, it’s called “Googling,” and as a culture, we’ve practically forgotten that Google isn’t the only player in web search. But as we head deeper into [...] Read More

According to a report released this week by content marketing hub Shareaholic, social media is now the #1 driver of all website referral traffic. As of December 2014, 31.24% of all referral traffic was from social media; compare this to the 22.71% from the same period in the previous year. While [. Read More

Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless. This article will outline 39 proven strategies for getting your visitors to take action, whether that’s filling out a form, handing over their email address or making a purchase. Read More

Thoughtful and targeted guest blogging still has value as a part of a holistic content marketing and SEO strategy, and so now is a good time to refresh how to properly evaluate publishers for guest blogging opportunities. Use the following seven quality metrics to determine which sites you should t Read More

In the grand scheme of things, content marketing is still a relatively new concept. The general idea behind it is easy to understand: you create valuable content that attracts attention, builds buzz, and establishes trust. However, as with anything new, there’s a learning curve. This article will w Read More

Did you know that you can now search Facebook posts using simple keywords, and that Twitter is now showing recaps of popular tweets in your feed? These changes (and more) are taking place right now, and as a marketer, you need to know about them. Here are four recent, major updates [...] Read More