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SEO is a time-intensive strategy, and it does demand significant attention, but it has reached a point where it's no longer difficult. Read More

It’s almost impossible to tell what the world of SEO has in store for us in the future, and 2014 was proof of that. With delayed algorithm updates, such as Penguin 3.0, announcements of new ranking factors, and a complete overhaul to the way local search works, 2014 was an [...] Read More

We’ve all experienced that strange moment: you were shopping online for something, let’s say a pair of pink shoes, and on the next website you visited, as if by magic, there was an advertisement for the very pink shoes you were searching for. By now, you’re likely aware that this [...] Read More

As a business owner, I’m always thinking in the present. I need to know how to get results now—how to increase the visibility of my business, get more leads, and generate more revenue as soon as possible. The sooner I meet my immediate goals, the sooner I can meet my [...] Read More

The following content marketing myths are some of the most prevalent – yet misinformed – I’ve seen. Make sure you and your organization don’t buy into them. Read More

Whether professionally or personally, our habits can come to define us. Our good habits can lead us to make progress and become successful, while our bad habits can cause us to fail. Habits are powerful, and they are difficult to make or break, but if you can gain control over your habits -- both p Read More

It’s no secret that search engine optimization has become more complicated over the years—at least in some ways. Google’s algorithms have become radically more advanced, using semantic search to understand user queries rather than dissecting them into discernable words and phrases and incorporating Read More

Ever since social media started gaining popularity, it’s been a fixation for the business world. Major corporate brands jumped on the idea of interacting with their customers directly in an online environment, and emerging entrepreneurs couldn’t wait to claim their profiles and hope for an explosiv Read More

Landing pages are useful tools in a search marketer’s arsenal. Designed as separate yet related webpages, landing pages simplify core concepts and make it easier for your target audience to convert. However, it’s not enough to simply build a landing page and hope for the best. In order to be [...] Read More

Google has been operating internationally for as long as it’s been around, but a recent chain of pullouts—wherein Google has ceased all or some of its operations—in a number of foreign countries has led to confusion and speculation about the search engine giant’s motives. While the pullouts have no Read More