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Do you ever feel like you’re running out of content ideas for your website or blog? With almost nine out of 10 companies now using some form of content marketing to attract leads, just try to visualize the sheer volume of content that needs to be produced on a daily basis. Following is [...] Read More

The SEO community was shaken by reports that malicious companies were offering “negative SEO” packages for sale. Customers were able to purchase negative SEO and watch as their competitors sunk down in ratings. It didn’t always work, but it was enough to tank small businesses who didn’t know they w Read More

Your blog should be your medium through which you build brand awareness, authority, credibility, and trust. It should drive traffic, leads, and sales. Here's how to get competitive, outshine your competitors, and spice things up for your readers. Read More

The good news about Twitter is that even though it went public in 2013, it didn’t jump the shark as many had predicted. Instead, the network has continued to grow, with an increased focus on the sophistication of its advertising platform. One recent article from AdWeek provided interesting analysis Read More

Let’s get real. Common sense pretty much tells us most of what we need to know to get our fans and followers engaged with our social media content. The problem (as I see it) isn’t so much a lack of knowledge, as a lack of time, energy and resources to consistently [...] Read More

I recently argued that one of the top content marketing trends of 2014 will be hiring a director of content strategy (for more trends, see The Top 7 Content Marketing Trends of 2014). Read More

Last summer, Twitter shared their newest version of Twitter Cards. Many people who follow social media news closely have suggested that the launch directly challenges Facebook’s in-app mobile ads. As a media-rich twist in the social media landscape, Twitter Cards are being used by brands like Price Read More

One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C contexts, this is especially true. Read More

In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. The days of guest blogging, he said, are over for SEO. If you're just guest blogging to get links, he goes on to say, you're in bad company. Read More

If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation. Read More