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The truth is, products and marketing strategies share a mutually dependent relationship, each feeding into the other. Let’s delve into the arguments for and against building a product or marketing strategy first. Read More

Much research has been conducted on the psychology of pricing, and we’ve learned some surprising things about how pricing really affects sales. Following are five ways to increase sales using the psychology of pricing. Read More

SEO is a popular online marketing strategy, and therefore, competitive, but I’m consistently amazed at how many business owners and marketers opt not to engage in an SEO strategy because of its perceived limitations or drawbacks. Read More

If you want to avoid making such mistakes on social media, regardless of whether you’re working with millions or hundreds of followers, one of the best—and most amusing—ways to do so is by examining and learning from the mistakes of others. Read More

I’ve learned a lot from the online marketing and SEO community over the last 10 years, so I’m always excited when I can give something back. Read More

Voice search preferences are rising, especially in younger generations, and tech companies are racing to create the “best” assistant-based search function. So what, exactly, can we expect from this rising trend and technological race? Read More

Your SEO strategy needs the same treatment. Though you may not think of a marketing strategy as being in need of “cleaning” per se, and you may have started the year with a new trajectory, now’s a perfect time to evaluate the efficiency of your efforts, get rid of what doesn’t belong, and get your Read More

I recently wrote a piece on my “7 Predictions For How The Internet Will Change Over the Next 15 Years.” Among my predictions were the disappearance of conventional Internet “connections,” the commoditization of privacy, the arrival of augmented reality, less work for skilled humans, and the arrival Read More

Anyone can publish a website these days. Unfortunately, not everyone who publishes a site has good intentions. Some sites are set up for the sole purpose of making a quick buck; even if that means throwing up deceptive, inaccurate, or questionable content. Read More

Search engine optimization (SEO) is hailed as one of the most cost-efficient and beneficial online marketing strategies—and rightfully so. Provided you put enough time and effort into your strategy, you should see higher organic search visibility, increased traffic, sales, and revenue. If your conv Read More