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A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure. Read More

Email marketing is often praised as one of the most effective marketing channels, and for good reason: you’re reaching out to people who have already expressed interest in what you’re doing. Read More

Not all landing page videos are created equal.

Some are nausea inducing. Others, “heartbreaking works of staggering genius.” (a.k.a. they convert like wildfire.) Read More

Bitstrips, the creative comic strip app which rose to prominence on Facebook, appears to have a new home.

Fortune reported that Snapchat has apparently purchased Bitstrips—which also makes personalized emoji app Bitmoji—in a deal valued in the neighborhood of $100 million (a mix of cash and stoc Read More

After making it possible to save images via a mobile browser, Google has expanded its image-saving feature to desktop.

Now, users signed into their Google account can save an image to Google while on their desktop using the star icon, and then access saved images via their mobile device. Read More

In honor of Leap Day this month, Litmus (my employer) asked 20 email experts about their vision for the channel in the year 2020, which is when the next Leap Day will be.

Their “Email Marketing in 2020” predictions covered everything from inbox functionality to email service provider functionali Read More