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If you’re writing marketing or advertising copy, by all means, load up on all the “new, improved, amazing, awesome” words that you want. If you’re writing a press release, skip them. Read More

The answer lies in the effective integration of those channels and platforms to contribute to a successful brand strategy. “Integration” involves more than simply coordinating different, silo-based marketing efforts. Read More

The rise in online sales has no doubt presented a big challenge for bricks & mortar retailers. Retailers often see technology as being detrimental to their business, but what retailers need to realise is that they can use technology to their advantage. Read More

In honor of Thanksgiving next week, let’s look at some reasons to be thankful for managing your own public relations. Read More

Heeding these warning signs will help you avoid a bad experience and put you on your way to finding an honest and knowledgeable SEO partner. Read More

Recently I was sent a copy of Endless Encores: Repeating Success Through People, Products, and Profits, by Ken Goldstein. The book is really short (bonus) and touted itself as a business parable, so I was intrigued. Read More

It’s hard to write press release headlines. I know. The thing to keep in mind is that they shouldn’t sound like blog post or article titles. Read More

With close to 1 billion live websites, it’s becoming abundantly clear that companies must raise the bar on content creation. This involves going above and beyond just committing to publishing content on a weekly or bi-weekly basis. It requires a content marketing calendar Read More

Through the use of referral programs, cash incentives, rewards and discounts programs, customers are bound to flock to businesses that are the most loyal to their customers Read More

It can be f#%$ing hard to get journalists to care about you, especially if all you do is cold call or cold email. Here’s how to network with journalists, online and off. Read More