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Perhaps you're just discovering the power of social media. Or maybe you've known about for quite some time. Either way, if you're using social networking sites such as Facebook and Twitter to market your company, you probably want to make those campaigns as effective as they can be, right?Last week Read More

Two months ago Warren Buffet scared the pants off of investors and marketers saying that social media companies were leading the charge in the second great internet bubble. He wasn’t able to understand how money was actually being made with social networking sites because they don’t actually make a Read More

I am a bit of a stats nut. If not interrupted I can play with stats forever. But for people less obsessed with numbers here’s something that might help you get a better understanding of the value of your social media program.Google Analytics has a feature called Advanced segments. This lets you def Read More

If you want an example of the power of social media, consider this. Starbucks gets 1.8 million visitors to its website every month, Coca Cola some 270,000. By contrast their Facebook pages get 19.4 million and 22.5 million respectively, roughly 10 times the traffic. And every one of those people ha Read More

So, you’ve read a lot about social media marketing and would like to try it out for your company. But you don’t know where or how to begin. Just relax! Starting a social media effort as a component of your business isn’t as hard as you think. Sure, there can be a lot of components to getting it rig Read More

Yahoo has announced that it's selling the social-bookmarking service Delicious to YouTube's cofounders, Chad Hurley and Steve Chen, who plan to make it part of a new startup called AVOS. Delicious was one of the first startups to tap into social media and user-generated content, but it has languish Read More

Chad Hurley and Steve Chen, the brains behind YouTube, have acquired the social bookmarking site Delicious from Yahoo, a Yahoo spokeswoman confirmed.Delicious will become a part of Hurley and Chen’s new Internet company, AVOS, starting in July 2011. The company has been looking for someone to buy t Read More

Social media offers small businesses an inexpensive, relatively friction-free way to accomplish different business functions, from generating new leads to getting input for new product development. Consequently, its not surprising that small businesses are rapidly moving to take advantage of it.How Read More

Any social media campaign that doesn’t have measurement tools is doomed for failure. If you can’t measure your social media efforts, how will you know if you’re a success or failure?Luckily, popular social media products such as LinkedIn, Twitter, and Facebook have adapted analytics into their pla Read More

So, you have a social media presence. Perhaps you even have some tools in place to measure your team’s activity and interactions through social channels. That’s great! But how can you feed what you learn from social media interactions back into your team’s work effort?Social media needn’t be an en Read More