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Has Google Lost Its Voice? Google Voice is a Business Communication Tool that's not ready for Prime time. For now we recommend not using and here's why... Read More

As geo-location is finally proving to be an effective marketing tool for small and local businesses, it’s time we looked at how the most successful companies are using the current services.
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The lines that used to separate work from pleasure are becoming increasingly blurred.

The workplace has changed markedly in recent years with the advent of telecommuting and varied work hours and locations. These days, when your employees leave the office. are they really leaving work? Read More

Social Media ROI is a topic I find I’m discussing more and more these days...

But unless I’m talking to an online business, my perspective is always the same: “It doesn’t matter!"

Here’s why… Read More

This post is part of our Twitter for Business: Fundamentals Series.

Add Value. Be Useful. There is no better way to facilitate success with social media than by adding value to your audience.

Here are some ways you can do just that... Read More

The great Albert Einstein once said “Out of clutter, find simplicity” and a paraphrase could also be applied to Twitter: Out of a cluttered Twitter stream, find LISTS!

Have you created Twitter Lists? Are you ON any Twitter Lists? Can you recommend any useful Twitter lists? Let us know... Read More

Social media is about more than just updating your Facebook Page and sending out a few tweets.

An effective social media marketing campaign integrates online activities with offline activities.

Here are some great examples: Read More

Business Persona vs Personal Persona? It's not such a clear cut distinction anymore.

It's best to set a tone for your Twitter accounts and make sure all staff are consistently painting a positive image of your brand, whether they're tweeting as themselves or as a representative of your business Read More

Running a blog on your website is a fantastic way to keep your business current, relevant and top of mind with your customers.

Blogging is also great for SEO, converting readers to customers and expanding your business reach when integrated with your other social media outposts. Read More

An effective marketing strategy that should not be overlooked is good old fashioned advertising.

But remember, in today’s social media connected world, we’re not talking about ads developed by mad men over three martini lunches, we're talking about advertising with a social media twist. Read More