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The differences between print readers and online content readers are significant. In order to develop an effective online PR strategy, a business needs to understand how the two types differ and then optimize online content accordingly. Read More

I learned a new word recently. Not a new word, really, but a new phrase combined from two of those really big words that normal people rarely ever use. That phrase is "Concatenation Schema". Read More

While it's great to know what people want, when you give them what they want, you only give them a partial solution. The want is the symptom. But, when you address the need, you are addressing the underlying problem and providing a much more holistic solution. Read More

Business building is about relationship building. In order to get and keep customers, you must be able to build some kind of relationship with them. After all, you want to be different than the 100's or 1000's of others all selling the same product or service. Once you open up the door to relations Read More

Search engine marketing is an intense game of strategy, analysis, and patience. But, it's also a game with multiple, sometimes even conflicting, goals. Depending on who you talk to you, some will tell you SEO is about rankings, while others will tell you it's about conversions. It's a classic polit Read More

As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn't pondered before. At least that's my theory. Read More

This is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers here differ from the answers given in the interview. One of the reasons I like written interviews is that it gives you a better oppor Read More

There are a lot of factors that go into a successful SEO Campaign. There is content, keywords, titles, descriptions, usability, architecture, and link building. All of these play a significant role and cannot be ignored. But, to narrow this down into a single thing that is THE most important elemen Read More

A while back, I was asked to participate in an over-the-phone interview that would be later broadcast online. This is one of those interviews where they ask you to provide a list of questions up front so they know what to ask. Sadly, I don't even remember who it was or where the interview ran. But, Read More

This series is pulled from a presentation given at SMX East. Part I of this series covered the problems duplicate content creates. Part II covered some of the causes of duplicate content. This post covers some of the solutions that will help you fix your duplicate content problems. Read More