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After keynoting the Independent Distributors Association annual convention in Banff, Alberta, Canada, I received an email from my client that blew me away. How can this be hard to do? Read More

For some of us (mainly men, I think), this video is cringeworthy. But I think it's a great example of marketing to a specific niche.

What do you think? Thumbs up or down? Read More

I love great publicity stunts, especially when they're totally congruent with the brand. I love them even better when they can almost be taken seriously. One oustanding example in the Seattle area a few years ago was the "discovery" of... Read More

A scorpion sat by a river wondering how he could get across. A turtle ambled by and the scorpion said, "Hey, turtle, would you give me a ride across the river?' The turtle responded, "Are you kidding? I may be slow, but I'm not stupid." Read More

In 1906 Vilfredo Pareto observed that a high percentage of land was owned by a small percentage of people. He also noted that this same small percentage of people had a similarly high percentage of the income in every society.... Read More

Good speakers and authors don't tell jokes. They tell stories. Good marketers use stories to explain their products and services. People relate to stories. Jokes are for cocktail parties. Even when presenting a marketing, or innovation, or branding talk to... Read More

Blockbuster saw Netflix coming and did nothing to defend their position. Blockbuster was the category killer of local mom-and-pop video stores, expanding to over 9000 stores at its peak. They were the VHS and DVD behemoth, but they were also... Read More

If social media is supposed to be the greatest marketing tool since
the Harley-Davidson tattoo, then why do I feel so unfulfilled? I'm
beginning to think it might not be all it's cracked up to be.

If you are in love with the big Social Media Shiny Object, then
you Read More

Trade shows get a bad rap. For that matter, pretty much all marketing tools get a bad rap. I just returned from the 2011 AAPEX event in Las Vegas. AAPEX represents the automotive aftermarket industry and is one of the... Read More

The recent Netflix and Bank of America debacles refreshed my own painful lesson back in the Cabbage Patch Doll era. For a short time I was a wunderkind of the toy industry, until I started believing my own press releases... Read More