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Sustainable practices can improve your small business, but turning the lights off when you leave the office is just the beginning. Sustainability extends to the products you produce, as well as the products you use in your business. Read More

In your head, you’ve got a great idea for a can’t-miss Facebook post to promote your business. It’s going to the most shared, liked, and talked about thing on Facebook that day. And then. . .nothing. What went wrong? Here are four things to keep in mind to create more engaging Facebook posts before Read More

While you can’t exactly predict whether or not content will go viral, you can certainly do your best to increase its shareability and engagement factor. Here are some tips that will help you do that. Read More

Choose the social marketing tools that work best for you, your community, and your customers. Focus on, own and commit to a few as your key hubs for activity and engagement and become known for them. Read More

Aflac recently took a closer look at Latinos’ attitudes and opinions about work as part of its 2014 Aflac WorkForces Report. The survey’s results revealed these five key things businesses should know about their Latino employees. Read More

In direct marketing, some basics never change; but those basics need to be augmented with some updated insights from time to time. Here are six tips that will improve your direct-mail marketing business. Read More

When it comes to your small business, there are countless financial decisions to make. One of the most important is selecting a business structure. This decision impacts how you pay taxes and how much legal paperwork you need to file each year. With the upcoming S Corporation deadline on March 17th Read More

As a small business owner, you are always on the lookout for affordable ways to spread the good word about your business to potential customers. More importantly, you want to connect and maintain healthy relationships with customers, as this is how you guarantee good business referrals and word of Read More

Some small business owners do their work everyday at their business address or in co-working spaces. Others work in less structured spaces like coffee shops or while commuting. But for many solopreneurs their work day happens at home. Read More

The 2014 Aflac WorkForces Report took a look at the issues facing small businesses and found that decision-makers recognize the importance of strong benefits to retaining and acquiring top employees. What are some of the other small-business trends identified by the report? Here’s a snapshot. Read More