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Think of an innovation as a new solution to a problem that person is facing, and it’s easy to see the parallel to the buying- decision process. While it’s true that all buyers have their own unique sets of circumstances and decision criteria, these five characteristics offer an excellent checklist Read More

Most small retailers (51 percent) believe there is a growing ‘buy local’ sentiment in the U.S., according to the American Express OPEN Retail Economic Pulse, a survey of retail small business owners with storefront locations. A majority of those surveyed (55 percent) believe that ‘buy local’ campai Read More

No matter how many times President Obama shows economic graphs displaying the recession is over, most business owners can’t believe it. What has to happen for small business owners to feel the recession is over? Here are the first three areas where progress needs to be made. Read More

Now there’s one-stop shopping for entrepreneurs seeking business funding. Launched in December, the website New Equity Business lets small business owners and startups search an extensive database for business loans, grants, and even tax incentives. Read More

State unemployment insurance is an important lifeline for millions of families across the country. The money to pay for this insurance is provided by employers, and the state governments administer the programs. Most companies don’t think about state unemployment insurance because they simply out Read More

It was a tough year for some major companies. Many of the largest closed their doors in 2010, some after being in business for more than 150 years. Media outlets, car manufacturers, and grocery chains all felt the sting of bankruptcy or worse. Read More

The act of trading goods and services may be as old as time, but it is spiking in popularity as of late. So let's say you are a dentist and your dog needs walking. You trade services, don’t exchange money, and the deal is done, no strings attached, right? Wrong. “Not reporting your barter income ca Read More

No one would recommend a Chicken Little approach to running a business. Successful entrepreneurs don’t generally spend all of their time obsessing about what might go wrong. However, there’s a fine line between maintaining a healthy optimism about your business’s future and wearing blinders that pr Read More

For the serious entrepreneur, working from home does have its benefits, and it has its pitfalls as well. Like any success in business, it takes dedication and planning to make it work. Here are three common issues the work-from-home entrepreneur faces, and some tips to help overcome them. Read More

No matter what your company does or sells, it needs a website -- at most, a place where you can engage your community of customers and clients; and at least, a simple contact page where people can find you without cracking the Yellow Pages.

If you like to be in control of your web presence at all times, and save some money in the process, consider the advantages of using an online blogging pla Read More