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Now that 3 years have passed since I got my graduate degree (and the founding of my current startup), I think I can make fun of it a bit. Read More

There are numerous great resources out there to help you raise venture capital or angel financing. But there are some parts of the process that few people talk about. And they're important; especially for startups raising money for the first time. Read More

A couple of months ago, I talked to a business associate who was rightly frustrated with her boss, the owner of a specialty manufacturing company. The owner believed that landing a sweet deal with a top-tier customer was the solitary key to success; getting the order exactly right was at the bottom of the company's to-do list. Such an approach can Read More

My unbelievably exquisite, lovely, and beautiful wife (she may be reading this) came home from work yesterday and was bubbling over with excitement. I first thought she was just excited to see me after a long day, but in her hand she held a 5 berry milkshake that was ¾ of the way empty and I immediateley identified that as the source of her good m Read More

There is so much uncertainty involved in working for ourselves that we can become habituated to anxiety. If the rewards of self-employment outweigh the emotional cost, we keep going; otherwise, we get “real” jobs. So far, it might seem that finding ways to reduce anxiety should be a high priority. Nothing could be further from the truth. Here's wh Read More

Now by integrating a promotion with the viral features of social media you can spread the word about your promotion and your company far more widely and cost effectively than ever before. I believe it is this type of marketing that can create positive brand awareness that is a perfect fit with many types of social media, especially social networks Read More

That's right, 63% of adults may not be buying from you for one simple reason. In an economic downturn consumers are looking for one thing, and it impacts how and what they buy in a big way. Read More

The recession has impacted almost all of us. Some people will find that the impact is temporary, and when the economy improves, those people's lives will return to the way that things were before the recession hit. Unfortunately, that's not going to be the case for many people, who will discover that the impact of the recession has changed their l Read More

Create a new jingle for Gatti's Pizza incorporating the famous “dial 459-twenty-two-twenty-two and get a Gatti's Pizza Delivered” phrase. The Entries will be available for the public to listen to or view at gattisjingle.com and may be featured in future Gatti's TV, radio, and online marketing. Read More

Depending on your chosen industry, a press kit may also be referred to as a media kit, artist pack or press pack. There are slight differences between these, but overall, it's simply a marketing tool composed of an informational packet about your business / product / what you do that is designed to be forwarded to an organization or media outlet ( Read More