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Chances are, you use some type of social media or content strategy to market your small business. But since so many other businesses use those same platforms, you have to constantly find new ways to make your business stand out. For ideas and tips on using social media and content marketing for you Read More

Lighting is a powerful tool. But it can also have a much larger effect on your business too. When properly optimized, lighting can set the mood and tone of your environment, not only creating a particular look but also influencing certain outcomes. Lighting can shape productivity, creativity and ev Read More

If you are looking for ways to drive more users to your web and product pages, these are tried and tested strategies that will make an impact on your traffic and bottom line. Read More

For electronic devices ranging from printers to mobile devices, recycling can be a great option. There are plenty of benefits for businesses and ways you can recycle relatively easily. Here are some reasons why your business should recycle electronics along with tips for doing so. Read More

Innovation is about unleashing creative thought, looking at things from different angles and coming up with new ways to solve problems. Yet innovation isn't something that can be easily learned in a workshop or seminar. I think it's more effective to lead by example, and show others how to think an Read More

Eversign is a cloud-based digital signature software that allows large enterprises and small businesses alike to securely sign, approve and digitally deliver legally binding documents. Whether you’re a Fortune 500 company or freelancing solopreneur makes no difference. This tool perfectly integrate Read More

In general, the times when you need money the most are going to be the times when it’s hardest to get. Think about it from a lender’s perspective. If you’re hemorrhaging money, you’re a lousy risk. But even successful entrepreneurs have moments when there’s just an ugly money crunch, and the onl Read More

The cloud can be a powerful tool in many different areas of business. But it can be especially helpful when it comes to sales and marketing. SalezShark is one company that offers a cloud platform that’s made to help businesses manage their sales and marketing efforts. Read More

One of the first obstacles you’ll face when moving to the cloud is the bewildering array of licensing options available. To give yourself a head start on understanding cloud licensing, use this introductory guide to learn how software licensing, and Cloud licensing in particular, works. Read More

Like Millennials, Gen Z shoppers love brick-and-mortar stores. But their real-world shopping choices are greatly influenced by the digital world — specifically, social media. Here are 10 social media moves you should make to get Gen Z into your store. Read More