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The evolution of SaaS organizations that focus on customer experience and customer success.

The number of companies that introduced dedicated customer success units went from 40% to 90% this past year.... Read More

As a SaaS provider, can you use chatbots for onboarding new users and potential customers?

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Most of the software out there follows rigorous design rules which draw from familiar elements that create an almost universally accepted language and information is structured in ways that facilitate usability.

So, why are software walkthroughs necessary despite all the great UX design features Read More

Product Management and Marketing Secrets that allowed Top SaaS companies to grow and dominate the Market.

What helped the top SaaS companies to grow, dominate the market and, in some cases, become Unicorns?
We spent a long time researching, analyzing, and summarizing tons of articles, podcasts, Read More

A list of indispensable characteristics of successful Product Managers in the digital era.

Many successful companies, for instance, mentioned that they tend to work with risk-prone managers who value feedback and who are able to communicate clearly, simplify complex information and quickly dra Read More

Large corporations have a series of resources that small companies and startups don’t have and when the game becomes a little tougher they can simply add new assets to their content strategy.
Well-established businesses can leverage their reputation and brand awareness. This means that, when being Read More

If your target audience is similar to the audience that these accounts address, you might want to use this breakdown as inspiration for your own Twitter Marketing Strategy. Additionally, some people use very specific hashtags you might not have heard of and that you might want to try and experiment Read More

A case study that illustrates metrics and tools that SaaS companies need to implement to optimize their customer journey and boost conversion, activation and retention. Read More

Changes in a modern marketing approach are driven by big data, analytics, and customer intimacy.
The tools that enable the process are therefore connected to all those technologies that enable data mining, visualization, and analysis.

But the whole digital transformation for marketing doesn’t s Read More

Different forms of support can be valuable at different stages. But basically, it all boils down to either preventing a problem or solving the problem once it occurred. And that’s why along the whole customer journey it’s necessary to implement proactive and reactive support tools. Read More