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A flawless customer experience throughout the entire customer journey involves guidance and support.

Users need to be exposed to specific information but also need to feel in control of their decisions and want to be able to easily access help if they need additional information or if something Read More

After dealing with several applications, you get used to the language developed by UI designers.
You sign up for a brand new piece of software and, most of the times, you immediately understand menus and icons.

A well-designed interface is precious, but knowing what each button and menu does is Read More

A very popular quote, recently revamped through a viral video on education, says that you can’t judge a fish by its ability to climb a tree.

In school, we all more or less receive the same the information and are judged by our ability to process and implement it. No matter what our individual in Read More

Digital disruption forces people to accept and comply with an array of new rules, while they need to learn how to interact with new tools and procedures.
The question is…how can companies optimize the implementation of new technology? And how can employees quickly adapt to continuous changes?
A s Read More

Customer Activation is one of the metrics that decides the fate of most SaaS companies in the long run.
While many startups claim product-market fit through high conversion rates and early customer adoption, in reality, these don’t function as indicators for the revenue that the business will make Read More

Many applications seem incredibly easy at first. Their user interface (UI) is polished and clear. A standard menu with classic icons and maybe a sidebar with common functions which are easy to access follow simple rules that any average user can understand.Complexity in software is not connected t Read More

It’s not a secret: repeat customers are profitable. On top of that, retention will give you the chance to save significant customer acquisition costs and quickly grow thanks to a much higher customer lifetime value.But how is retention connected to onboarding? Read More

Whereas just a decade ago we only needed to be familiar with a handful of software solutions, nowadays everything we do is connected to a specific application. UI designers have done an excellent job developing a clear and straightforward language that allows users to immediately comprehend the bas Read More

This Valentine’s day, I’d like to share a story…It’s a beautiful love story that involves all of us. The most romantic love story in tech!
Wait…why should a tech company tell a romantic story?
Let me share something about Felix and Hannah and their seemingly impossible love with you and then you’ Read More

If you’re trying to market your Saas solution, it is really important to understand how hardware and UI have evolved to make software more accessible over time because accessibility (together with usability) can make or break your software. And most importantly, you need to know where we’re headed Read More