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The following article takes a first-hand look into the findings of The State of Product-Led Experience, a comprehensive SaaS report conducted by the Product-Led Growth expert, Despina Exadaktylou. In this extensive report consisting of data from 40 top SaaS organizations, Despina was able to uncove Read More

When you think of the reasons why churn happens, what immediately comes to mind? Perhaps product problems, loss of a key user in the account, a bad use case…

Sure, these are some reasons why customers may churn, but the reality is that your churn rate is deeply connected to the quality of onboa Read More

A successful SaaS business model that leads to product adoption revolves around three basic principles: Value, retention, and advocacy.

Providing customers with value is the initial trigger of product adoption. Customer retention and advocacy generate growth without forcing companies to increas Read More

You have a great product. You provide great support. But one day, you receive notice that your customer is not planning on renewing.

What happened? What warning signs did you miss?

What can you, as a customer success manager, do to be sure that a) your product is being utilized to the fullest Read More

The massive (and overwhelming) impact technology has had on businesses and the workplace, in general, over the last 10 years is undeniable. But have you ever stopped to think about the impact that technology has on not only your own workplace, but on employee engagement in your company too?

The Read More

Considering this post is about the user experience (UX) and user interface (UI) terms every product manager should know, let’s start off with a question and definition: What is UXD short for and how can it be defined? I’ll give you 20 seconds to answer …

3, 2, 1 … Read More

Building a product is both an art and a science, and what separates successful products and the teams that launch them from those that are unsuccessful is a well thought out product roadmap. Especially now that many SaaS businesses opt for a fully product-led go-to-marketing strategy.

In fact, a Read More

If you’ve been keeping up with our blog posts on learning and development, you would have noticed that we’ve been placing quite a lot of emphasis on the individual when it comes to workplace training. For example, we’ve looked at how an employee can find online courses best suited to his/her differ Read More

A few years ago, the only go-to-market strategy for software providers was relying on field sales. This approach is still valid for many more complex software solutions that target the enterprise market.

But the majority of SaaS businesses are becoming product-led companies.

This means that t Read More

As an L&D professional, you know all too well that just as you have your own preferred teaching method(s), learners also have their own preferred way or style of learning. And just as it can be tricky for you as a trainer, educator, or facilitator to choose the best training method that will have t Read More