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One of the very best ways to reach your customers is still through email, no matter what you may have heard. In fact, in the past four years, customer acquisition via email has increased more than four times. Read More

Starting a business is not a walk in the park. There is much more to it than having a business idea and having the funds to open a business. You need a lot of information and strategies to make sure your business takes off and does not crash land after a short while.
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When you are starting a new business you need all the help you can get to manage the startup period. Most people fail not because they don’t have everything they need, but because they ignore planning all involved factors, and it is this kind of disorganization that costs them their business. Read More

You have picked out a name, designed your business logo and sent your business cards to the printer – you feel as though you are ready to announce your grand opening. Read More

Every professional dives into their marketing efforts full speed ahead, sure that their efforts will prove worthwhile. Unfortunately, too many of those same enthusiastic marketers find they aren’t seeing the results they were expecting. Read More

In a previous article, we took a look at three reasons your marketing efforts may be falling flat. These included: not taking your target audience into consideration, allowing your accounts to become inactive, and failing to engage with your audience. Read More

Many professionals have greatly underestimated the value of content in their marketing campaigns. Some say content is outdated, and no longer a useful resource. Others say they never say the importance of using content to market their company in the first place. Read More

Social media can be a great marketing tool, but only if used properly. It is an all-too-common occurrence in the modern world for a company to begin using social media with high hopes, only to find that it isn’t making much of a difference. Read More

Starting a business can be an uphill ride and marketing it a hike up the mountain. After you have started your company, you need to sell products and services to keep it running and growing. Read More

Content marketing is all about telling a story and it is not weird that we can borrow a leaf from fiction writers. The reason why most fiction writers manage to captivate their audience and make them read 1000 pages is because they have mastered the art of writing content that is attractive and tem Read More