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The first and probably the most important rule in online marketing is that content is king. Your website is as good as your ability to write a copy that is compelling and attractive to the target audience. What an effective copy does is to keep the audience on your website or business pages and sep Read More

It is amazing just how many billions of videos are streamed in a month. The good part is that video viewing online is improving by the day as people embrace the use of smartphones. All this information is important to your business because it proves that people can actually watch your YouTube video Read More

Running a business can sometimes be a headache especially when things are not working right. This is a common factor in all industries and in different marketing strategies. After investing a big deal in a business website, you still need to focus on running it so that it provides the results you d Read More

Now you have your business running for a while and you are using every marketing opportunity and tool you can get your hands on. Your branding is in great shape and your target audience is right, but still, you are not getting the sales you desire. Well, the only reason behind such a situation is m Read More

In the world where the internet has become part of everything including running a business, the power of persuasive copywriting is more than just a necessity. If you want to run your business well, there is need to have content that will not only convey a message but one that will make the audience Read More

By now you must have realized that social media platforms have given rise to a new marketing method, social media marketing. The platforms have moved from just being a way for friends and family to socialize online and become one of the best ways for businesses to market their products and services Read More

Email marketing is an important part of keeping in touch with your customers. A lot has changed thanks to the increased use of the internet. Email marketing is older than most of the upcoming marketing methods but it is still effective when handled properly. Some of the most important things to kee Read More

When most people dive into social media marketing, they expect big things in form of customers flowing into their business and a sharp increase of sales in a short period of time. This is however not the case since building the momentum of social media takes time and the benefits are not always the Read More

Since the internet became popular, there have been tools invented with an aim of making marketing better and easier. Branding is one of the crucial elements of marketing a business because it gives it an identity that people can relate to. Read More

When most people dive into social media marketing, they expect big things in form of customers flowing into their business and a sharp increase of sales in a short period of time. Read More