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I’ve spent more than enough time up on my soapbox, explaining why a writer (or any type of creative, really) shouldn’t work for exposure, but I realized recently that most of the business owners soliciting this sort of work probably don’t understand why it’s such a bad deal for them. And it absolut Read More

Motivating yourself can be hard. Motivating others? This is even more difficult. As an entrepreneur, it’s critical that your small team is excited to come into work and help your company grow. How do you do this? Glad you asked!

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Video is a powerful medium that can make your company stand out in a crowded market place and have a lasting impression on your customers. Knowing how video makes your company more awesome is important to know when entering into a video production. Knowing the strengths of video can help you utiliz Read More

In the fall of 2012, my bounce rate was 82% and, in the fall of 2013, it dropped to 15% -- dropping over 60% in a year! Want to learn why people like you stay? Read More

Tax planning for small business will be complicated this year: fifty-five different tax deductions expired at the end of 2013, including a few that were key to businesses’ abilities to write off bigger purchases. With those changes, it’s crucial to keep an eye out on which remaining tax deductions Read More

Volkswagen has had some problems with its Superbowl videos. This breakdown provides a good look at what not to do. Read More

For whatever reason, speakers at technology conferences sometimes experience negative or argumentative feedback following their presentation. Learn how to prepare for and deal with such feedback in ways that deescalate conflict and retain credibility. Read More

A week ago, 24-year-old Charlie Shrem landed at JFK, home from giving a talk about the virtual currency Bitcoin at an e-commerce convention in Amsterdam.

The trip had gone well. Shrem’s speech made the front page of the Dutch Financial Times, his Icelandair flight had internet, and he was excite Read More

Remember when Google Plus “flopped"? Well, it didn’t. In fact, it was, and still is, just part of Google’s plan--but everyone (including the media) has trouble seeing it as anything other than a swing and a miss for the explosive overtaking of Facebook, which is what most people believe was Google’ Read More

I started freelancing in high school. Even though I didn’t really know it at the time, I’d started my own business at a time when most of my peers were applying for whatever jobs would work around their school schedules. Some how this experience has translated into an assumption that I know somethi Read More