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Have you ever had a question that you wanted to have a mass opinion on? If you have ever sat and wondered whether or not you can wear socks with sandals and still look fashionable…fear not, now there’s an app for that. Read More

On Tuesday Facebook announced another big change, but perhaps, for once, we are actually pleased with it! Upon exploration of this new feature, we are quite pleased with it and ready to share how it can benefit all Facebook users. Read More

Long established but recently made more usable, national retailers have been using Shopkick to drive foot traffic and incentivize spending since 2010. In 2011, Shopkick added a local arm which gave small and medium-size businesses the ability to get in on the action and capitalize on the buzz of th Read More

A successfully integrated marketing mix uses all of the tools available to promote a brand. It’s obvious we are seeing less and less of traditional advertising mediums, but don’t believe for a second that they have disappeared! Read More

When it comes to the holidays, a lot of us spend a small fortune to be with the ones we love. This is the one time of year where most get a large chunk of time off and so many family holidays fall to this time period. Whichever holiday you are celebrating, we all try to use this time off to be with Read More

As an online marketer, there might be no better feeling than putting your content out there and watching it create a buzz. So how do marketers do it? For focus sake, and with the academy awards just around the corner, let’s discuss movie marketing and what one does to market movies successfully onl Read More

In our modern digital world of smart phones, tablets and people glued to a computer at their desk, conversations are seemingly majority virtual. Connecting to your audience online is now a marketing necessity. Do you know how to start a virtual conversation? Read More

Have you seen the new publishing platform that’s gone social, Goodreads? With a substantial collection of 12 million users, more and more are realizing what a powerhouse it is for authors and readers. At first glance it looks like a place to share what you are reading, socially, and digging deeper, Read More

Now that 2013 is right around the corner, it’s time to discuss what we are going to see in the New Year for online marketing. It’s no secret that online marketing is constantly changing, so predictions can be almost impossible, but there are some durable trends we all need to prepare for. Read More

One of the biggest trends we are going to see changing SEO for this coming year is AuthorRank. If you have heard of Pagerank, you have an idea of what sort of tool this is. AuthorRank won’t be a replacement for Pagerank, rather used to inform Pagerank, in the hopes of enabling Google to rank qualit Read More