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As I was going over a monthly report with a client, I suggested that they take a closer look at the hot new app: Flipboard.

“I only have one question for you?” he said. “How can I use this “Flipboard Magazine” to sell my products and services?”

The short answer is Flipboard is so versatile, y Read More

Social has been around for the better part of 10 years now. But are we any closer to integrating traditional and digital marketing for seamless results?

In my opinion there still is a gap between traditional and digital marketing with one of the main reasons being financial. Social media offers Read More

How do you travel everywhere and work at the same time?

There should be an obvious answer for this, but there isn’t. It requires organizing your “travel office” to get the job done seamlessly. Anyone can just up and go for a week to a conference. But, how about leaving the scene for over a month Read More

In social media, anytime is a perfect time to promote a product. So we built a concept around a season when shoppers are looking for new ideas. We debated if it was best to show a less personalized product package image or just a picture that would convey the brand’s qualities with no superimposed Read More

As a start up, you have so many other things to worry about. Getting investors, managing day-to-day operations, dealing with production and management issues. Then there is marketing… and now social media has made you a Superstar before you had time to blink. Read More

We started the social media branch of our company when Facebook “grew-up” and opened its doors to the over 20-year-olds. We saw an opportunity with new age advertising and jumped on the bandwagon. Since then, every day is a new day! Social media platforms morph right before our eyes and we have to Read More

Facebook Pages have morphed from a purely social platform into a powerful sales and marketing hub for brands to promote their products to captive targeted consumers. Best yet, small to medium sized businesses and entrepreneurs can run an affordable storefront from their branded pages. Read More

How do you replace a corporate brochure, a catalog or a newspaper with a digital magazine? Sure, there are plenty of alternatives, but nothing compares to Flipboard.
As more people consume information on handheld devices. Many brands want to take advantage of this phenomenon and are looking for wa Read More

Do you have an Instagram account yet? Yes, I know you are going to tell me that your 12 year old has one. But, do not let that intimidate you — it is for grown ups as well. Instagram is a powerful marketing tool to showcase who you are, your products, your booth activity and it is even an incentive Read More

Twitter is a powerful tool for trade shows! Unfortunately, many marketing opportunities are missed.
Now is trade show season for most of my clients. During this time, Twitter is my platform of choice for all conference communications. I take advantage of the feed hashtag to follow show related inf Read More