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Do you work with bloggers? Are you not quite sure they are a fit for your company? Many of our clients have an initial knee jerk reaction to the term “Mom Blogger.” We tell them all that it’s only a matter of time before they too will jump on the bandwagon. By ignoring this powerful marketing avenu Read More

The short answer… for CREDIBILITY! Accountants have a certification; lawyers have the bar and professors have a PhD; so why can’t we get a certification for online marketing?
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Take for example a branded page with 3,000 likes that has almost all its followers engaging in conversations, sharing, participating and building a buzz around your brand as opposed to 15,000 likes with minimal interaction. Which one would you prefer? Read More

Businesses have finally realized that the eyes, ears and wallets are widening, listening and opening because of the influence of social media. Madison Avenue will be taken over by Main Street USA. Businesses must integrate a social media into their marketing strategy or they will lose sales to the Read More

As the industry develops and social media agencies grow, we need a set of rules to live and work by. I did some research to get a general idea of what is important in our field to honor and obey. Sharing the 10 social media commandments that resonate the most. Read More

Thanks to social media outlets we have discovered that we are all susceptible to a few triggers: Food, pets, selfies, quotes, beautiful images among other things. Using any of these in your content will always get a reaction of some kind. There are many ways to integrate and weave this content on t Read More

Here are last year's Retail statistics for Grey Thursday, Black Friday and Cyber Monday. Do your foresee big changes in online retail in 2013? Read More

When a tragedy of this magnitude occurs, we must always be thankful for what we have. I would like to share some the social media platforms that are offering to give back on this day of thanks… and remember… sharing is caring. Read More

Thanksgiving is the biggest shopping weekend of the year fueled by Black Friday & Cyber Monday and now Grey Thursday. Everyone is gearing up to cherry pick the best deals on their wish lists. Marketers are salivating at the opportunity to promote their clients’ brands and the masses are willing to Read More

Taking on “new technology” tasks is a matter of getting stuck in and doing it. You don’t have to change the way you work, just work smarter. The only thing that changes is the tools of delivery. Apply the same skill sets that are your strength to online marketing and you will find the rewards. Read More