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How to Manage an Event Crisis through Social Media. Fear not, transparency is key here and on the Internet. Brands are not immune to negative press. All you need to do is be proactive and take control. Read More

I have been able to define six Facebook personalities that make an impression on the feed. Here are the personalities and my suggestions for engagement. Read More

In this post, we will discuss a few quick SEO tactics that will spruce up your website to secure a higher page rank so that your business will be searchable this holiday season. Read More

In this Age of Enlightenment where thoughts and images flow instantly around the globe and through our consciousness in 140 characters or less, something is amiss. Miss America has had its share of controversy – from married, not single and feminist agendas to swimsuit contest or not – Twitter has Read More

Are you planning to host an event to promote your services? In today’s digital environment, a solid percentage of almost any audience will be a Twitter user. Our job as an agency is to create conversations and engagement for our brands with the objective of garnering an interest for guest and atten Read More

There are many articles out there advising us on how to manage and run a small blog. However what happens once your blog reaches that next level and you now have a virtual publishing business? In my opinion a blog is no different than a magazine publication that relies on readership, followers and Read More

As marketers, you already know how to position and target your brand. However, social media responses and interactions always throw us that curve ball Read More

The latest innovative marketing tool is called Flipboard and does just what the name implies. It is engaging and you can’t stop yourself from “thumbing” through its pages. So what is it and how can it promote your brand? Read More

Pet Bloggers are now making an impact with marketers whose major focus should be the health and welfare of our pets. Read More

Necessity is the mother of all invention. Why use a website, eBay or a storefront when you can use Instagram to sell your products. In Kuwait, Instagram is how business is done. Read More