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The exact date of the first April Fool's Day is reportedly unknown, but anyone capable of reading this article no doubt grew up with this “holiday.” Now, April Fool’s Day is growing up with the help of social media. It’s evolved into a shared experience that gives today’s pranksters even more prank Read More

Imagine… Twitter is 7 years old. In social media years, it’s like Dog Years (a robust 49). With billions of tweets, Twitter is a marketing force that is difficult to ignore. Marketers are finding new and creative ways to make Twitter a larger part of their online efforts. Below are 10 tips that can Read More

Now that Facebook is considering using #hashtags for the new platform, I thought it necessary to write a blog about the good use of hashtags in your marketing campaigns. In today’s social media world, hashtags are a powerful marketing tool. For those new to these little social utensils, here is an Read More

The most effective use of social media is to target where your audience is most active. Too often marketers preach to the choir or “talk” to an empty auditorium. In actual fact, U.S. social network users (163.7 million strong) are a very diverse group, particularly using Twitter, Pinterest and Inst Read More

The Natural Products ExpoWest in Anaheim was a smashing success with over 70,000 attendees and several thousand exhibitors on three floors with products ranging from power bars, health drinks, green cleaning products, beauty aids and food – chopped, fried, baked, juiced – vegan, vegetarian and carn Read More

Most of us have already experienced being “found” on the Internet. We see advertisements for products we are actually interested in and some of us wonder how the Internet knows? Consumers are being watched by advertising companies. They are watching our every move and putting together formulas to m Read More

Web Success Team has several clients in the natural food and supplement industries. Most of them attend Natural Products Expo West, the largest such trade show in the world with over 60,000 industry members participating in 2012. Read More

Keywords might seem basic, but many people still don't know what to do with them, let alone how to use them well. For a word that has “key” in it, it really can lock you out of some great opportunities if not used properly. Avoid this pitfall by educating yourself on some common misuses of keyword Read More

We have been running our social media marketing agency for the better part of ten years and we have had to adapt to many changes. However, the one thing that NEVER changes is the customer’s concern for ROI and results. Read More

We would never venture to say that men are not philanthropic, but studies (like this one from IUPU) have shown women to be more likely to give to charities. That being said, with Pinterest being majority women, it seems a very good place to promote your nonprofit! So how do we best utilize Pinteres Read More