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The first question to consider, when planning an email marketing strategy is what technology to rely on, and at how price.

Of course, there is no one single answer: it really depends on the size of your database, the number of messages you intend to send, and so on.

Let’s say there are three Read More

As you are well aware, the only truly useful - and legal - database of contact addresses is an authorized one. So, how to go about getting valid contacts?
This question is a bit like the email marketer’s Holy Grail - even if in reality there are other issues even more important such as loyalty and Read More

Writing for the web obeys very different stylistic canons compared to writing for paper-based sources. As such, the type of newsletter syntax deserves to be looked at separately.
So here's 9 tips about how to structure a compelling content and a perfect email. Read More

It may seem a trivial matter, but choosing the right font greatly influences the readability of your emails. Whether dealing with plain text newsletters - or also large quantities of images - a sentence written in unclear characters is a blatant sign of not paying enough attention.
t is generally Read More

The arrival of the festive season - especially if they are so important and an integral part of our lives like Christmas - is always a great reason to send a newsletter or a DEM. There are a lot of discounts and promotions going on, but one of the most important features is that users’ desire to pu Read More

If we had to describe the currency of today’s web, it would be without a doubt, attention. So much so, the discipline of the attention economy has not only become essential for theorists in the industry, but also for advertising experts.

Until not so long ago, ads or any piece of info was not su Read More

Every web marketing manual praises the email as an economical, practical, measurable and profitable business tool. But how many companies are truly aware of these qualities and exploit them to the fullest?
It's important to understand the value of correct information and above all the viral potent Read More

It doesn’t matter whether it's sales or sentiments a good subject line remains a crucial element. This is the starting point of your credibility, and how you present yourself when appearing in recipients’ inboxes. A badly phrased subject line can ruin even the best of newsletters.

For this best Read More

Clearly defining goals and maintaining strong client relations. These are the buzzwords that every marketer should consider when structuring an email campaign. One of the most common pitfalls is the idea of considering email marketing as a push technique able to produce immediate results.

On the Read More

Every company’s starting point is always the same: to be able to talk to customers from a business perspective. Better still if customers or users talk about us to prospects. But what tools should be used to achieve these objectives?

It is essential companies know how to act with flexibility and Read More