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There's an old saying: If it isn't broken, don't fix it. And that's the simple rule J.C. Penny should have followed when it came to the company's tried and true pricing strategy, insists entrepreneurship blogger Hammad Siddiqui. But, of course, J.C. Penny's strategy was broken. The department store Read More

Every business must market their products and services. This much is obvious and must always be a key component of your business operations. Without sales you have no customers and no revenue...and as a result no business. But how we get to these sales is another matter, says Michael Trow, and a bi Read More