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You have done all the necessary measure to educate, inform and persuade the prospects.

But then again, your effort were not enough to draw their pen and make them sign the contract. The frustration of being rejected is heightening and not only that, it inflict emotional damage to the ego of the Read More

You’ve heard it. You’ve seen it. But these lies about social marketing are deceiving you and your industry in putting action onto this following situations. B2B marketers should consider this as a warning because being focused on something that does not give out a good return of investments is just Read More

Ever wonder big website gain their popularity? Here’s a tip. They use what is called SEO or search engine optimization. Well, everybody knows that I presume. If one would ask how to be good in delivering content relevancy, another one will raise a question on how to be on top of search results in G Read More

Ever played an online game before? Yep. The reason I’m asking you because you might come across one of those ads while playing online game app such Clash of Clan or Criminal Case. You may actually find it funny but those game app you’re playing is just one of the million among million being used an Read More

Improving Conversion Rate Tips Part 1

Is your ROI killing you? In the field where your conversion rate has been very low that is not something new. Improving the revenue takes a lot of efforts and actions. Even man-power in some cases may apply. So, in this situation where you find yourself trap Read More

Before sending your next campaign you should stop and ask yourself: What is the goal of my email marketing? Is it to generate more leads? To convert more leads into customers? Increase sales? Whatever you decide your goal is, the next thing you need to do is figure out which metrics you’ll need to Read More