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The way we interact with technology has made AI instrumental in personalizing user experience. This increasing significance of Artificial Intelligence is one of the prime reasons why brands are investing in Big Data as an essential element of their customer offerings. Read More

Data is now used to make search better, to connect prospects to products, to automate tasks etc. Big Data isn’t just a buzzword anymore. It’s shaping the future. Let’s take a look at the Top 10 Big Data facts. Read More

Online communities have slowly grown into a substantial industry and an excellent enterprise asset. Communities are in the midst of a growth surge, and are expected to become a whopping $23 billion industry by 2019 with an annual growth of 26%. Read More

Know the best practices on how to host and promote a webinar successfully

A Forrester survey suggests that an increasing number of companies are relying on live webinars to communicate with their customers, target market, global partners and employees. This increased use of webinars as a vital c Read More

Lithium is one of the most preferred customer community platforms that creates a trusted connection between customers and the brand, and Salesforce is a powerful service cloud. When Lithium is your community platform and Salesforce is your service cloud, it is important to seamlessly integrate both Read More

Check out this blog to see what Salesforce's Lightning Customer Community update has in store for you. Read More

Learn how we redesigned the AdWords campaigns for a leading referral marketer that achieved more than double the target conversions at half the target CPA. Read More

With so much happening around the communities, it is that time of the year when everyone is fresh and came out of a long year-end vacation. Nonetheless, it is always a good thing to start the year planning with your New Year resolutions other than ‘I will stick to the diet plan this year’ resolutio Read More

Challenged with duplicate leads? See how Grazitti's custom de-dupe solution can cleanse and de-dupe your existing records in Marketo. Read More

According to Gartner, “By 2016, more than half of real-time business dashboards will provide a panoramic view that provides information from multiple sources”.

Business users demand more from mobile computing. New Salesforce1 Mobile tool for Reports & Dashboards gives access to business users t Read More