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How Much Choice Do Consumers Want?

How Much Choice Do Consumers Want? - http://www.emarketer.com Avatar Posted by JackieO under News
From http://www.emarketer.com 4937 days ago
Made Hot by: on March 11, 2008 7:26 pm
Sometimes it seems like giving consumers choices is what marketing is all about. It's part of why manufacturers and service providers put so much information online for consumers. Yet researchers at the University of Iowa recently found that people who have only a little information about a product are happier with that product than people who ha Read More
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