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It's time pull back the curtains and share Rapidan Inbound's journey from a start-up inbound marketing company to an established business that gets over 3,000 website visits per month and just short of 50 leads per month. This case study is an example of why business owners should think of content Read More

"Your brand is what people say about you when you're not in the room." - Jeff Bezos, Founder of Amazon Read More

Inbound marketing depends on expertise. Your prospect has a problem or concern, and they look online for an expert opinion on how to solve it.

Inbound marketing positions you to share your expertise with prospects, and gain the business generated as a result. As a consultant, solving problems is Read More

The message to business owners with respect to inbound marketing is commit for the long haul or don't waste your time and money. Beware of anyone who tells you otherwise. In the long run, if you're not doing inbound marketing, I would wager that your competition is. The question is are you in it fo Read More

The term "business development" means different things to different people. For purposes of this article, I will use Scott Pollack's definition of business development from his article in Forbes: Business development is the creation of long-term value for an organization from customers, markets, an Read More

As web designers, the team at Brandca constantly adopts new tactics to improve user experience while making our customer's brands shine at the same time. We've designed sites on several platforms, including HTML5, WordPress, Magento and many others.

Last fall, we were awarded the HubSpot Design Read More

Content marketing is everywhere. It's in your social feeds, your email inbox, and on your favorite websites. Take your dog to the veterinarian, and they'll probably remind you to check out their latest blog post on your way out the door. Whether you need to fix the drain in your kitchen sink, grow Read More

What's your inbound marketing conversion rate? Drawing visitors to your website is a great start, but visitors alone don't make inbound marketing tick. It's turning visitors into qualified leads that really matters. Read More

We're big fans of HubSpot - we manage inbound marketing programs for our customers on the HubSpot internet marketing software and we use it in our own company. In August of 2014, HubSpot introduced a CRM product that is tightly integrated with the marketing software, giving firms a complete sales a Read More

As someone who's been a management consultant for over 20 years, I've learned how to be a good one the hard way. I've made some mistakes in my time, but I've learned from every single one of them. I've also hired several management consultants since starting my internet marketing consultancy - some Read More