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Fantastic viral marketing case study (you can show a doubting CFO) with hard facts and results. These savvy marketers created a wave of enthusiasm in a contest involving 31 bloggers over 31 days. It gave sales a big kick in the pants ... Read More

Is this a first? Furious business execs create their own hate site to harpoon a supplier after things go bad, horribly bad. In the past, most hate sites like WalMart-Blows.com were the work of angry consumers. Maybe the Web will provide b2b with faster and more effective dispute resolution than the courts. Read More

You may never get a star on Hollywood Boulevard, but many bloggers are making their companies and themselves famous by blogging. And more than half say it's helped them get recognized at work. Hooray for Bloggywood ... Read More

When marketer Tom Fishbourne started drawing cartoons poking fun at senior management, all his marketing friends thought he was committing career suicide. But then, he started seeing executives pop up his distribution list too. Today he has 10,000 subscribers to his weekly cartoon and he landed his recent hot job because of his cartoons, not in sp Read More

Great list of which companies are doing what online with blogs, microblogging, social networks. Would LOVE to see a list of which small b2b are doing same ... A poll we did of smbs said 70% had no plans to do social marketing at all, including blogging. You can see the survey here http://eimr.blogspot.com/2008/06/social-media-no-thanks-say-70-of-o Read More

When retention rates started sinking, this organization sent a postcard to members saying "Please Come Back. What can we do to get your back?" It worked. Read More

Sometimes your own employees may hold the secrets to a successful viral marketing campaign. Read More

A great check list that is easier to read probably than it is to implement. But a wonderful reminder list. Read More

Why do so many companies go to such great lengths to make their website addresses forgettable, unintuitive and confusing? Some ways to stand out that many companies miss. Read More

Got a long list of things you really want to do to improve your Web site and get noticed online? Here's a great list of 45 things that you can get done this summer. Really. Read More