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We've all encountered a stereotypical slimy salesperson and been left feeling creeped out. So what if you want to sell without using these under-handed, high-pressure tactics? This post gives you some concrete dos and don'ts to writing copy that sells without compromising your integrity. Read More

These are 5 important tips for marketers that you can apply to your marketing emails, sales letters, and landing pages.

Is the classic sales letter formula dead? Find out what works and what doesn't and how to attract attention and build credible customer relationships. Read More