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Think content marketing is overwhelming? That's because it is but it doesn't have to feel that way. Here's a page out of my bullet journal with a one-page content marketing plan that'll keep you on track and producing great work. Read More

Reworking your small business marketing strategy? Consider taking this page out of the television advertiser's playbook. Hint: It's the one about the buyer's journey. Read More

Believe it or not, you don't have to blog to be successful online. Here's why (from someone who makes her living blogging for businesses online). Read More

Learn about the Bell Let's Talk Day marketing campaign and how the company is opening up the lines of communication to help break down barriers when it comes to mental health help. Read More

How long should your blog posts be? Does quality matter over quantity? Or vice versa? Get the answers based on data from thousands of resources here. Read More

You might be familiar with the term business casual, but what does it really mean? And more importantly, what does it mean to your company's communications. Learn more about the new trend of business casual copywriting and how you can use it to connect with your audience (or not). Read More

The Presidential election is almost over. No matter which side of the aisle you fall on, one thing is certain: You're probably as exhausted by all the political chatter as many others in the nation. Here's what that can teach you about content fatigue and your content marketing efforts. Read More

Have you jumped on the temporary content bandwagon yet? If not, you could be missing out in some solid relationship building content (that won't live on forever) and a few strong copywriting lessons. Read More

Does the copywriting on your website sound more like you're trying to sing bad karaoke than adding a fresh new voice to the industry? Here's how to tell and why it matters. Read More

What makes some content more compelling than others? Add this one component to your content marketing plan and you'll make your mama proud. Read More