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Most articles on SEO and marketing blogs are all about answers. This one’s all about questions — seven questions that all small business owners should be asking about their online marketing strategies, tactics, and results Read More

In local SEO, if citations are the equivalent of links, how about doing the same thing? How about looking for your competitor’s citations and trying to get the same ones? That’s exactly what the Local Citation Finder does, a new tool that instantly becomes a must-have for local SEO Read More

This is the 3rd of a 5-part series I'm writing on SEO for (local) blogs. The ideas and tactics aren't specific to just local blogs, though. I talk about optimizing separate phrases in the article headline vs. the title tag, URL optimization, etc Read More

Few things grate on me more than hearing my fellow SEOs talk about how easy local SEO is. There’s less competition! The competition isn’t SEO savvy! Keyword choices are limited! It’s a piece of cake, they say. That’s about as accurate as me saying that traditional SEO is a piece of cake. Sweeping generalizations are often wrong, and this shows why local SEO isn’t as easy as many think it is. Read More

The New York Times published an article this week with several good examples of small businesses using Twitter. One is Humphry Slocombe, an ice cream shop in San Francisco. It seats 14 people, but has close to 300,000 followers. How Read More

The Pew Research Project has put the value of small business reputation management into numbers: 44% of online adults say they have searched online for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer or plumber. Read More

Trust should be the goal of everything you do online. 36 experts talk about why trust matters in marketing, social media, SEO, and how to earn it. Read More

So what is 2009 going to bring? With a new administration on the way in Washington, a lot of people are wondering. And, specifically, around here we've been pondering what this could mean for wage and hour / time and attendance issues. Read More

Should small/local businesses bother with social media? Or is local search where it's at — targeting potential customers in their own cities and towns? The good news is that small business owners don't have to choose one or the other. Listed below are eight sites at the intersection of social media and local search. Read More

The WALL STREET JOURNAL offers a list of tips for online marketing success during the upcoming holiday shopping season. And yours truly is even quoted in there. :-) Read More