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Conversion rate optimization software helps automate processes and make sense of data as marketers work to maximize the value of their site traffic. Read More

Believe it or not an image can help make or break a piece of content, once your visitors reach the page. C.C. Chapman (@cc_chapman) shared sound advice and Read More

One of the most common issues companies seem to grapple with as they get pulled, kicking and screaming, into a content focused world of digital marketing is Read More

If all you do is read Techcrunch or watch reruns of The Social Network, it can be easy to think that startup success is a linear progression from idea to riches. So easy right?

It’s actually much harder than it appears, and all founders go through periods where it seems like everything is about Read More

Social Media and Marketing Automation: In 2012, automation vendors began rolling out software features to integrate social media and lead generation. Read More

If you want people to leave lots of comments agreeing with you, write a blog post saying that something is too expensive. And if you read the comments to Fred Wilson's latest post -- "A Challenge to Startup Lawyers" -- you'll see a whole lot of agreement. Read More

Social Media contests in particular have gained in popularity and can be a powerful catalyst for spreading a brand’s message where it matters most. Online marketers are finding that social media is great for holding online contests that boost awareness and engagement for consumer brands. Read More