Actually, this post should be called, why the "Kraft singles" style of marketing won't work for your business. That's because Kraft singles are, in Seth Godin's words, "a ubiquitous food that succeeds because it's precisely in the center, perfectly normal, exactly the regular kind." But while this
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Ruth Stone submitted the following stories to BizSugar
The "Kraft singles" guide to marketing


From http://sethgodin.typepad.com 3631 days ago
Made Hot by: Entrepreneurosaurus on March 21, 2011 3:41 pm
How To Use Social Media For Your Brand: The PETCO Interview


From http://www.bizsugar.com 3650 days ago
Made Hot by: Small Business Tribe on March 2, 2011 9:53 pm
Daniel Sundin, Community Manager at PETCO, discusses the way his company uses social media to boost its brand. It's true that lots of small businesses use tools like Twitter and Facebook too, but what can we learn in our strategies by taking a look at the big guys and how they market their brands o
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