Ruth Stone submitted the following stories to BizSugar

The "Kraft singles" guide to marketing

The "Kraft singles" guide to marketing - http://sethgodin.typepad.com Avatar Posted by Ruth Stone under Marketing
From http://sethgodin.typepad.com 2989 days ago
Made Hot by: Entrepreneurosaurus on March 21, 2011 3:41 pm
Actually, this post should be called, why the "Kraft singles" style of marketing won't work for your business. That's because Kraft singles are, in Seth Godin's words, "a ubiquitous food that succeeds because it's precisely in the center, perfectly normal, exactly the regular kind." But while this Read More
Daniel Sundin, Community Manager at PETCO, discusses the way his company uses social media to boost its brand. It's true that lots of small businesses use tools like Twitter and Facebook too, but what can we learn in our strategies by taking a look at the big guys and how they market their brands o Read More
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!