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Your site might look fine on the surface but it could have many issues you’re not even aware of and this could be hurting your lead generation and customer conversion efforts. Here are five tools that will allow you to take a look under the hood and get an in-depth diagnostic view of your website. Read More

So many local businesses still use direct mail to reach out to their prospective customers but have no way of measure the effectiveness of these campaigns. What if you could integrate your offline marketing with your online marketing efforts and actually track the ROI of direct mail? Read More

Small business owners have an opportunity to take advantage of several great technologies to broaden their local reach and position themselves as the big fish in their respective small pond. Read More

Eighty-two percent of survey responders believe ROI is somewhat to very important to measure, but only 30 percent of marketers can effectively measure marketing ROI! Additionally, 86 percent of respondents think conversion rate is somewhat or very important to measure yet 27 percent of marketers cannot effectively measure conversion rates Read More

Be the subject matter expert by answering the questions of prospective customers on Q&A sites. Like many other SEO tactics, your main commitment for this activity is time. As you get used to the process you'll learn where and when to focus your efforts to maximize the return Read More

We recently learned that GM was using bailout money to pay back their initial bailout. This is a real slap in the face of honest, hard working business owners who play by the rules can’t get a bank Read More

Did you know that people can post a review of your business in Google Maps? Google also pulls reviews from other sites (Citysearch, Insiderpages) and automatically posts them to your business listing. Strangely, as the business owner, you have very little control over these reviews so you’ll have to add this to your “watch list” for online reputation management. Read More

Maybe we should just stop reading the news. Either way, the only thing that matters is your personal experience and, in many cases, what your instincts tell you. We all have to be cautions in uncertain times but must also recognize when to take risk and build our own foundation for recovery and growth. Read More

If there are people already visiting your establishment who use a smart phone, then all you have to do is notify them that you are offering specials via foursquare. As stated on their website, “foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics – our Read More

You need to get people talking about your business. Period. Your product/service must offer an experience that compels customers to talk about you and recommend your business to their network of contacts. Of course, there’s a flip-side to this equation and that’s when someone has a negative experience with your business and they decide to share that information on social networks. If you exp Read More