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Google has entered the social sharing game arena with their newly launched +1. Judging from the pages and pages of “how to install the Google +1 button” in the search results, I would say it has been warmly Read More

In an ideal world, everyone would have experience and knowledge around social strategy, integration, execution, management, testing, and measurement, and everyone would know how to spend dollars correctly to make things happen efficiently, creatively and with relevance, but that is not the case. Read More

The two greatest communicators are simple. Question and answer as in order to communicate, you have to connect and to connect with people there has to be some sort of verbal or non verbal communication. Read More

Going all in is more than appeasing and being there. We go all in when we allow ourselves to be really be there as opposed to phoning it in. Read More

Are you fearful of initiating communication on Twitter or Facebook? This fear inhibits us from growing and expanding our community. Read More

Trident Layers took a stab at integrating traditional advertising with social media marketing in running a full page ad in USA Today & NYT featuring "actual" tweets of chewers. A beautiful disaster or another ad gone bad? Read More

Taco Bell has taken the leap into the diet food craze with their Drive-Thru Diet Menu. Believe the hype or is this just another ad gone bad? Read More

Customer service, something we as business people and also consumers encounter every day. From grabbing our first cup of coffee at our favorite store to our first phone call of the day, we take part in the consumer experience as well as have an impact on our on customers experience. Read More