Training is often sold as a panacea promising long-term, significant increases in revenue generation. The logical thinking attached to this approach, which makes it an easy sell, is that sales skills can be taught and process can be instilled in individuals that will elevate them to rainmaker status. Unfortunately, the reality is much different.
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TerryJackson submitted the following stories to BizSugar
Forget Sales Training: Seven Ways to Restructure Your Employees Skills for Ultimate Productivity
Posted by TerryJackson under ManagementFrom http://www.managesmarter.com 5712 days ago
Made Hot by: on February 19, 2009 10:25 pm
3 Loyalty Ideas to Employ
Posted by TerryJackson under Customer ServiceFrom http://www.targetmarketingmag.com 5873 days ago
Made Hot by: on September 11, 2008 6:47 pm
A loyalty program, of course, will not increase a customer's loyalty, so that should not be the overriding goal. Rather, the purpose of the program is to demonstrate the company's loyalty to a good customer, and often that surfaces in economic value like discounts, gift certificates, points, etc.
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Top 10 Boomer Myths - Separating Fact from Fiction
Posted by TerryJackson under NewsFrom http://www.marketingcharts.com 5996 days ago
Made Hot by: on May 13, 2008 3:07 am
Preconceived notions about the Baby Boomer generation abound, but many are merely myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths.”
“Contrary to many common assumptions, Boomers are making retirement obsolete, are very savvy about
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6 Tactics for Better Search Ads
Posted by TerryJackson under Online MarketingFrom http://tmt.targetmarketingmag.com 6032 days ago
Made Hot by: on April 4, 2008 7:35 pm
Getting your search ad in the top rankings of search engine results pages might win you more eyeballs, but it doesn't guarantee a click or a sale. Your search ad itself must do some heavy lifting to successfully compete with other listings.
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Adobe's Free Photoshop Express - Good, But Not Perfect
Posted by TerryJackson under TechnologyFrom http://mashable.com 6032 days ago
Made Hot by: on April 5, 2008 2:55 am
From article: I've tried out nearly all online photo editors, and although some were good, I wasn't perfectly satisfied with any of them. Adobe's online, lightweight version of Photoshop, dubbed Adobe Photoshop Express, unfortunately falls under the same category, although it's one of the sleekest such applications out there.
First thing you
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The Upside of Recession
Posted by TerryJackson under StrategyFrom http://www.businessweek.com 6047 days ago
Made Hot by: on March 19, 2008 11:10 pm
Most businesses think now's the time to cut back and cower. Why not see it as an opportunity, the way the creators of some very big brands have?
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Tips for Startup/Product Idea Evaluation
Posted by TerryJackson under StartupsFrom http://www.smallbusinessnewz.com 6122 days ago
Made Hot by: on January 7, 2008 11:42 pm
Evan Williams is one of those many entrepreneurs that I admire. Well, he is one of the team behind two hugely successful web applications - Blogger and Twitter. Here, I'm going to re-phrase and re-think over one of his recent articles - Will it fly? How to Evaluate a New Product Idea.
Evan goes deep with the following points:
Tractability
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Newspaper Site Readers Spread the Word
Posted by TerryJackson under Online MarketingFrom http://www.emarketer.com 6140 days ago
Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October. Newspaper Web site visitors who were surveyed were also more apt to bel
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Baby boomers online - Don't You Dare Call Them “Old”
Posted by TerryJackson under NewsFrom http://www.emarketer.com 6141 days ago
Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa Read More
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa Read More
Helping Search Engines Find Your Press Releases
Posted by TerryJackson under Public RelationsFrom http://blogs.bnet.com 6141 days ago
Made Hot by: on December 24, 2007 3:22 am
Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people — it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo
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