BizSugar.com › User › TomAndrews › Submitted

If you want to write amazing sales copy and be seen as a leader in your market, then you need people to believe your claims.

If they don't?

They're not gonna buy.

Simple.

Now, there's a few ways you can put proof in your sales letter.

For example, you can talk about an authority figu Read More

Tom Andrews, direct-response copywriter, tells you why the length of your sales letter does matter.

There's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention Read More

As a direct response copywriter, clients often get puzzled when I tell them:

"I'm not writing your copy for you unless you let to change your overall marketing strategy."

What I mean is that, whilst your sales copy is very important, it's useless if your overall marketing strategy sucks.

Read More

Having a business mentor is a proven way of growing your business - as long as you find a good mentor.

And that's the thing...

There's a ton of bad business mentors about these days. Thing is, in today's "internet age", anyone can pose as an online mentor and get people believing them. And th Read More

What's one of the biggest copywriting mistakes I see all the time?

Copywriters focusing too much on the features of their product/service, as opposed to the benefits.

Why's it such a huge mistake?

Because no one cares about your product. All your prospect cares about is the benefits they Read More

Tom Andrews shows you how you can improve your copywriting with a lesson from the dating world.

When it comes to dating, looks matter. Well, at least initially. And it's the same with your sales copy. Your copy has to look inviting for people to read.

If it's not, you have already lost the sa Read More

The AIDA formula is one of the most powerful formulas in copywriting. It stands for:

Attention; Interest; Desire; Action.

Basically, your sales copy needs to take your ideal prospect on a journey, from the moment they read your headline (attention), right through to the point they take action Read More