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I recently ran across a research proposal I wrote over four years ago. Looking back, the most useful parts of the proposal had to do with reviewing work that I'd already done, not planning work for the future. The same may be true when thinking about your business, where a review of your recent work may be more useful for plotting a course than a forward-looking business plan Read More

Most of our SEO advice focuses on things that probably sound pretty intimidating to SEO rookies. In this post, I'm going to suggest a few things that are so easy that you won't have an excuse not to do them Read More

Establishing your small business online can be a bit of a daunting task, and taking some time to see what your competition is doing online can be a great guide. Obviously, you don't want to just copy what everyone else is doing, but by exploring other companies' strategies, you can both learn some lessons and identify areas where you can stand out Read More

When someone searches for your company online, they might see your site as the first result, but they also see nine other sites after it on the same page. These sites could potentially distract, or even turn away your potential customers. Here are some tips on how you can control your brand by owning the first page of Google Read More

One of the best things about modern web browsers is the huge variety of extensions, add-ons, and plug-ins available to enhance them. We've rounded up 10 extensions that are particularly useful for managing your company's online presence through SEO, blogging, analytics, and more Read More

Twilert is a simple online service that will monitor what people are saying about your brand on Twitter. In this post, I explain what I like about it, and give an example of how you might use it Read More

Online forms are great for small businesses that need to collect information. There are a lot of different companies out there that help you make online forms, but the easiest option is to use Google Docs. It's simple, free, and it's easy to analyze the results. Here's how it works.. Read More

One of the main assets of a small company is an ability to change and adapt quickly. Even for small companies though, change can be hard if you're always worried about what the "right change" is. Evolution suggests a way to overcome this problem by focusing on how you evaluate a change instead of what specific change you make Read More

Chances are that you've found a business or information about a business through Google search or maps. It's free and easy to add your own company listing to these services through Google Places. Once you've done so, you can add contact info, business hours, photos, and more to help your customers find you online Read More

Bringing visitors to your site through advertising and inbound marketing is great, but that's only half the battle. Learn how you can make an awesome landing page that will help engage your visitors and improve conversions. We'll also look at three real websites and discuss what they're doing right, and what they're doing wrong Read More