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I ran across a very informative article on Twitter today from Charlwood eMarketing called, 10 Tips for Promoting B2B White Papers.

They list 10 items for B2B marketers that will enhance their white paper marketing efforts. A very good article. Summary is enclosed Read More

The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's featured example is from a UK advertising agency that employs a unique approach with concept graphics. Check it out Read More

If you've been writing white papers for some time now, or if you've never written a white paper before but have been thinking about it, here's your opportunity to learn how to avoid some of the critical mistakes plaguing many white paper marketers today.

The webinar is called, "7 Ways to Overcome the Most Common White Paper Mistakes". It will teach you some of the most common problems that prevent marketers from achieving the lead generating results they are seeking from their white paper marketing campaigns. During this high-energy event you'll discover not only how to avoid these mistakes, but also find new ways to use white papers that will generate leads and grow your business.

When you’re done, you'll be able to add some fresh, new ideas to your marketing programs that ensure success. Don't miss it! Sign up at www.whitepaperwebinar.com or via the enclosed blog link. Access details will be emailed to you when you register.

See you there Read More

The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques Read More

If you've been following white paper postings across the Social Media landscape, eventually you'll run into a hyperlink that leads you to someone's Facebook page where they're promoting a white paper.

Does this make sense given all the other steps a reader has to go through before they can download your white paper?

Read this blog post to find out my two cents worth Read More

The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's featured white paper is from OCE on sustainability that uses several interesting "White Paper 2.0" techniques. Check it out! Read More

Does it seem that there have been a lot of white papers published from promoters of the green movement  these days? I think so.

Since April 2009, I've counted over 30 FREE green white papers, and Read More

The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registrati Read More

Now that the Apple iPad is a real product, what will it do to change many traditional print mediums that we currently enjoy? Most think this product spells the end of the print media as we know it, but what about other business communication vehicles such as white papers?

This blog post will provide you with a future glimpse into what the white paper medium has in store once it makes the conve Read More

The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week features a white paper from Rain Bird Corporation that uses an interesti Read More