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It’s easy to find tips on how to improve your marketing, but it’s not as easy to find tips that you can easily apply today. We’re guiding you through 10 ways you can improve your email marketing NOW. In fact, most of you will be able to have this done by lunch. Read More

Check out this case study on how musician Corey Koehler has grown his list and gets more responses out of his emails. The best part is you can easily replicate the steps he took with your own email campaign! Read More

If you don’t have a designer, it might be hard to get that sweet look you want for your emails, blog and website. We’re going to make it easier for you today, with some links to free images you can use in your design (courtesy of Smashing Magazine). Read More

Have you thought about what tone you're using when you write your emails? Let’s take a look at what tones you can be taking, how other businesses use these tones and how you can establish the right tone for your business. Read More

Will animal pictures and references bring more traffic for non-animal businesses? I thought it would… and I was right. Read More

Traditional best practices say "keep your emails short." But what's the current trend? More importantly, which one works better? Read More

The best way to take your marketing to the next level is by using email and social media together to cover what’s happening. Here, we share examples of emails that successfully stand out, ones that miss the mark and what the deal is with real-time social media coverage. Read More

The words you choose for your call to action can have a big impact on whether or not you get clicks. You’ll need to do some testing to find what gets the best response from your audience. To give you an idea of where to start, here are 10 case studies you can learn from. Read More

Good ideas executed badly will not bring you the results you’re looking for. Here is a cautionary tale about one big businesses’ misguided attempt in waking up sleepy subscribers. Read More

Earthfort, a business that helps with management of soil biology for agriculture, markets to farmers. It’s no surprise that most of Earthfort’s subscribers come from offline sources, but what might be a surprise is that a lot of people confirm their subscription and read Earthfort emails. Read More