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Customers today, don’t just slide through the sales funnel. Savvy marketing efforts are wasted if companies try to keep prospects on a linear path towards a purchase. Customers have instant access to information about the product and they will conduct their own research and comparisons before decid Read More

Generating leads is one of the critical steps in sales and marketing. Effective lead generation methods allows a business to build an organic lead database. The process involves a conversion of names and contacts at the opening of the sales funnel into goals like higher product sales or a loyal cus Read More

Learn how to gamify your marketing strategy and increase engagement with leads and customers. This article is written by Augustus Franklin, CEO of CallHub, https://callhub.io , a Voice and SMS marketing software. Read More